Beyond the Stereotypes

The Riviera's transformation over the past decades reflects broader changes in how we travel and what we seek from our journeys. Yes, luxury still exists here—and we'll show you how to experience it thoughtfully if that's your desire—but the region has evolved far beyond its exclusive reputation. Today's Côte d'Azur belongs as much to the backpacker staying in Nice's vibrant hostel scene as it does to the villa renter in Cap Ferrat.

This evolution hasn't happened by accident. Local communities have worked hard to make their region more accessible and sustainable. Public transportation networks now connect even tiny perched villages. Beaches that were once private have been reclaimed for public use. Cultural institutions have embraced inclusive programming. The result is a destination that offers authentic experiences to all who seek them.