Best Practices from the Field

Small Business Success

Limited budgets demand creativity:

Château de Lalande YouTube channel success story: - 200,000+ subscribers - Renovation journey sharing - Community building - Direct booking generation

Local Restaurant Example TikTok viral success: - Chef personality showcasing - Behind-scenes content - User challenges - Reservation surge

Destination Collaboration

Bordeaux Wine Route demonstrates integration: - Unified messaging - Shared booking platform - Coordinated events - Cross-promotion agreements