Economic Benefits of Inclusion

The Business Case

Accessibility makes economic sense:

Market Size - €89 billion European market - Higher average spending - Longer stays typical - Loyalty when welcomed

Multiplier Effect - Disabled travelers rarely travel alone - Family/friend accompaniment - Repeat visits to accessible destinations - Word-of-mouth promotion

Hotel owner testimony: "Our accessible room is booked 90% of the time—higher than standard rooms. Disabled guests book further ahead, stay longer, and become regulars. It's our most profitable room."

Employment Benefits

Inclusive hiring enriches tourism:

Disabled Workers - Unique perspectives - Problem-solving skills - Customer empathy - Loyalty/retention