The Digital Economy Impact

Platform Economics

Digital platforms reshape value chains:

Booking Platforms - Commission drain: €2 billion annually - Market power: Few platforms dominate - Direct booking: Efforts to regain control - Data ownership: Critical issue

Sharing Economy - Airbnb impact: €2.5 billion in bookings - Regulatory responses: Tourist taxes, limits - Professional hosts: 30% of listings - Housing market: Effects on local affordability

Digital Investment Needs

- Website development: €50,000 average for SMEs - Booking systems: €20,000-100,000 - Marketing technology: €30,000 annually - Staff training: Often neglected