The internet transformed how people discover, book, and experience French tourism.
Online Transformation
- Booking platforms challenged traditional travel agencies
- Review sites like TripAdvisor changed quality expectations
- Social media created new marketing channels and influenced destination choices
- Sharing economy platforms like Airbnb disrupted accommodation sectors
Low-Cost Aviation
Budget airlines made short breaks possible, changing tourism patterns:
- Weekend city breaks became common
- Regional airports gained international connections
- Traditional seasonality patterns shifted
Experience Economy
Tourists increasingly sought unique, authentic experiences:
- Cooking classes and wine tours proliferated
- Local guide platforms connected visitors with residents
- Experiential tourism emphasized doing over seeing