The Imperative of Our Time

Standing atop Mont Blanc, Europe's highest peak, the evidence is undeniable: glaciers that have existed for millennia are disappearing. In the Mediterranean, posidonia seagrass meadows—the "lungs of the sea"—suffocate under yacht anchors. In Paris, air quality alerts coincide with tourist season peaks. The very assets that attract millions to France face degradation from the industry that depends on them. Sustainable tourism has evolved from nice-to-have to existential necessity.