Traditional Marketing: Still Relevant

Print's Persistent Power

Despite digital dominance, print materials persist:

Guidebook Partnerships - Michelin Guides: Still influential - Lonely Planet collaborations - Regional guidebook support - Map production for cyclists/hikers

Magazine Features - Travel magazine relationships crucial - Long-lead planning required - Print drives high-value travelers - Coffee table books inspire dreams

Travel journalist perspective: "My Provence feature in Condé Nast Traveler generated more reader response than any online article. Print still conveys luxury and permanence digital can't match."

Trade Shows and Workshops

B2B marketing remains relationship-driven:

Major Events - IFTM Top Resa Paris: 34,000 professionals - ITB Berlin: Global meeting point - Regional workshops: Targeted connections - FAM trips: Experiencing products firsthand

ROI Challenges - High participation costs - Difficult attribution - Relationship building takes time - Digital alternatives emerging