The Digital Dough Rise

Social media transformed how baking knowledge spreads. Instagram accounts like @BoulangerieInclusive showcase diverse bakers, while YouTube tutorials democratize techniques once guarded as trade secrets. Young bakers livestream overnight baking sessions, building communities across continents.

This digital revolution particularly empowers marginalized bakers. Trans baker Jules Martin uses TikTok to share both baking techniques and advocacy, normalizing diverse identities in traditional trades. "Every loaf is an opportunity to show that bakers come in all forms," they explain. Their pain aux fleurs, decorated with edible flowers in pride flag colors, sells out daily.