Digital Revolution: From Design to Distribution

Digital technology transforms every aspect of fashion. 3D design software allows virtual prototyping, reducing waste from sample production. Body scanning creates perfect fit without traditional measuring. Virtual fashion shows reach global audiences while reducing travel emissions. French fashion adapts these technologies while maintaining tactile luxury central to its appeal.

Artificial intelligence enters fashion design. French start-ups like Heuritech analyze social media images predicting trends. This data-driven approach complements intuitive creativity. AI doesn't replace designers but provides tools enhancing their capabilities. The fusion of human creativity and machine analysis creates new possibilities.

E-commerce demanded innovation in presenting tactile products digitally. French fashion sites pioneered ultra-high-resolution photography, 360-degree views, and virtual try-on technology. Augmented reality allows customers to see garments on themselves. These technologies bridge digital convenience with luxury's sensory appeal.