The Luxury Conglomerates: Scaling Craftsmanship

The formation of luxury conglomerates like LVMH and Kering transformed fashion innovation. These groups provided capital for research and development previously impossible for independent houses. LVMH's research center develops new materials and production techniques shared across brands. This industrialization of luxury required maintaining craftsmanship while achieving scale.

The conglomerates invested heavily in preserving traditional skills while advancing technology. The Chanel Métiers d'Art program acquires specialized workshops—embroiderers, feather workers, shoemakers—ensuring technique survival. But these workshops also innovate, using laser cutting for lace, 3D printing for buttons, and computer-aided design for embroidery. Tradition and innovation coexist productively.

Technology enabled global scaling while maintaining French identity. Digital design tools allow Paris studios to collaborate with global manufacturers in real-time. Quality control uses artificial intelligence to detect defects invisible to human eyes. Supply chain management ensures materials traceability, crucial for luxury positioning. Technology serves craftsmanship rather than replacing it.