A Changing Landscape

The luxury landscape of today bears little resemblance to the world in which these brands were born. The democratization of luxury, the rise of digital commerce, growing consciousness about sustainability and ethics, and calls for greater diversity and inclusion have fundamentally altered how these houses operate. No longer can they rely solely on heritage and craftsmanship; they must navigate complex questions about accessibility, responsibility, and cultural sensitivity.

This book examines how each brand has responded to these challenges. We explore sustainability initiatives that seek to reduce environmental impact without compromising quality. We investigate efforts to make luxury more inclusive, from size-inclusive collections to collaborations that bring high fashion to mainstream markets. We analyze how these traditionally Eurocentric brands are adapting to serve and respect diverse global markets while avoiding cultural appropriation.