Lessons from the Connected Coast

Bordeaux's journey from wine capital to IoT hub offers valuable insights:

1. Build on existing expertise: Wine industry's precision culture provided unexpected foundation for IoT excellence.

2. Patient capital matters: Hardware and infrastructure require long-term thinking that quarterly-focused investors miss.

3. Living labs accelerate innovation: Bordeaux's willingness to experiment with city infrastructure created unique advantages.

4. Sustainability sells: Environmental benefits increasingly drive adoption, especially in Europe.

5. Culture enables technology: Bordeaux's collaborative, quality-focused culture shapes its tech ecosystem positively.