Small Business, Big Dreams

Despite corporate presence—international hotel chains, global sports brands—Chamonix's economy relies heavily on small, family-run businesses. These enterprises, often passed through generations, provide the valley's distinctive character while facing mounting pressures.

The Ravanel family hardware store, operating since 1860, exemplifies both tradition and adaptation. Fourth-generation owner Pierre Ravanel stocks everything from ice screws to kitchen supplies, competing with online retailers through expertise and relationships. "Amazon doesn't know which crampons work best on the Vallée Blanche," he notes. "We do."

But succession poses challenges. Pierre's children pursued careers in Paris, common among educated valley youth. "They earn more as consultants than they ever would here," he admits. "Who inherits the business when inheritors choose elsewhere?"

New entrepreneurs bring fresh energy but face barriers. Amara Diallo arrived from Senegal with pastry training and dreams of opening a bakery blending French and African traditions. "Finding affordable commercial space took two years," she recalls. "Established businesses have generations of connections. Newcomers must work twice as hard for half the opportunity."

The gig economy infiltrates even here. Mountain guides increasingly work as independent contractors rather than through the traditional Compagnie. Ski instructors freelance through apps. Photographers sell directly through Instagram rather than local galleries. These changes offer flexibility but erode collective bargaining power and professional standards.

"We're becoming a valley of micro-entrepreneurs," observes economist Dr. Chen Liu. "Everyone hustles multiple revenue streams—guiding, teaching, selling photos, renting equipment. It's creative but exhausting. Where's the solidarity when everyone competes?"