The Magic of Place

Imagine two identical twins raised in different families, in different countries. Despite their shared DNA, they'd develop distinct personalities shaped by their environments. This is terroir—the French concept that place shapes character, whether in people or grapes.

Terroir (tehr-WAHR) might be France's greatest contribution to the wine world, yet it's often misunderstood. It's not just soil, though that's part of it. It's not just climate, though that matters too. Terroir is the complete natural environment in which a wine is produced, plus—and this is crucial—the human traditions that have evolved to express it.