The Digital Tower

Social media transformed the tower into the world's most geotagged location. Instagram contains over 7 million posts tagged #eiffeltower. The tower's photogenic geometry works perfectly for the square format, its vertical thrust ideal for stories.

Virtual reality experiences now let people "climb" the tower from anywhere. During COVID-19 lockdowns, virtual tower visits increased 2000%. Yet this digital ubiquity increases rather than decreases desire to experience the physical structure.

TikTok creators use the tower for everything from fashion shoots to parkour stunts. The tower's iron lattice provides endless angles and perspectives, each generation finding new ways to capture its essence in their medium.