Building Your European Expansion Playbook
Year 1: Foundation
- Strengthen French base
- Initial market research
- Test demand digitally
- Build expansion team
- Secure expansion funding
Year 2: First Market
- Choose beachhead market
- Establish legal presence
- Hire country manager
- Launch and iterate
- Achieve product-market fit
Year 3: Regional Expansion
- Add 2-3 adjacent markets
- Build regional hub
- Develop partnerships
- Optimize operations
- Create scalable playbook
Year 4+: Pan-European Presence
- Cover major markets
- Consolidated operations
- Regional autonomy
- Category leadership
- Consider global expansion