The Future Business Model

The Tour's business model must evolve to address multiple challenges—changing media consumption, environmental pressures, integrity threats, competitive entertainment options. Success requires maintaining core appeals while adapting to new realities. The fundamental product—human drama played out across spectacular landscapes—remains compelling. The business challenge involves packaging and distributing this product for modern audiences.

Diversification Opportunities

ASO's expansion into other events—Paris-Roubaix, Dakar Rally, marathon running—demonstrates diversification strategy. Leveraging Tour expertise across multiple properties spreads risk and creates synergies. The Tour remains crown jewel but not sole revenue source. This portfolio approach provides stability in volatile sports marketing environment.

Digital opportunities abound—virtual riding platforms, fantasy sports, exclusive content subscriptions. NFTs and cryptocurrency sponsorships attract tech-savvy audiences. Gaming collaborations reach younger demographics. These innovations must complement rather than cannibalize traditional revenue streams, requiring careful strategic planning.