Marketing Technology Evolution

Programmatic Advertising

Automated ad buying dominates: - Real-time bidding systems - Behavioral targeting - Retargeting sophistication - Attribution modeling

Influencer Marketing Platforms

Technology intermediates creativity: - Influencer discovery tools - Fake follower detection - Campaign management systems - ROI measurement platforms

Content Generation AI

Emerging capabilities concern creatives: - Automated travel writing - AI-generated imagery - Personalized video creation - Voice synthesis for guides

Travel writer worry: "AI wrote a 'perfect' article about Provence in seconds. It had all the right keywords, perfect SEO, but no soul. Are we automating away authenticity?"