The Data Economy in Tourism

Big Data Reality

Data Collection Scale Every tourist generates gigabytes: - Location tracking - Transaction records - Browsing behavior - Social media activity - Communication patterns

Analytics Applications - Customer journey mapping - Predictive modeling - Segmentation refinement - ROI attribution

Data scientist at major hotel chain: "We know more about guest preferences than they realize. The ethical question is how we use this knowledge—for manipulation or genuine service improvement?"

Privacy Paradox

Regulatory Framework - GDPR compliance complexity - Cookie consent fatigue - Data portability rights - Breach notification requirements

Trust Economics - Personalization versus privacy - Data breach impacts - Transparency demands - Consent management